A Guide to Being an Instagram Influencer and Succeeding in Social Media Marketing.

Cara has worked as a full time influencer for a decade. She has worked with brands including Victoria's Secret, Revolve, Chanel, L'Oreal, Moet, Tresemme, LuisaViaRoma and Cover Girl, has worked with hotels including the Four Seasons Resorts and Fairmont Resorts around the globe, has been featured in Press including Harper's Bazaar, Flare Magazine, Who What Wear, and Teen Vogue and has been published in Assouline's Provence Coffee Table Book. She has attended events including Coachella, Cannes Film Festival, Victoria's Secret Runway Show and Chanel Runway Show as well as has attended Fashion Weeks in Milan, Paris, London and New York for many years in a row. She has been the face of campaigns for Gentle Fawn, Jackson Rowe and Plenty, and has designed her own lines with Melanie Auld Jewelry, Brunette The Label and True Curated Designs. Cara has also created her own product and company, designing the XO Styling Iron Hair Tool under her company CaraJourdanXO and has created her own Editing Presets for Lightroom, Cara Jourdan Presets.

Before working as a full time influencer Cara worked in the Fashion Industry as a Senior Buyer for concept store Secret Location where she attended every fashion week and was on the other side of organizing events and hiring Influencers, and also wrote a column for Flare Magazine and was a correspondent for CTV morning Live and Breakfast Television.

Through Cara's journey she has established an understanding of how social media influencing works both from the infuencer's point of view as well as the company's point of view, and has been able to grasp key points in the business of social media and how to achieve success online.

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