BCBGMaxazria is one of my all time favourite brands...I have been a fan for as long as I can remember. They are ever-evolving, creating the most beautiful, effortlessly cool pieces that stand out, yet are amazingly comfortable and chic. I have had the chance to attend their Spring & Fall Runway shows and even meet the super inspiring Lubov Azria, and now I am so thrilled to share the video & photos I shot last month in L.A as their April BCBGMaxazria Chic Muse!
The day I spent with the team at the BCBGMaxazria headquarters was an absolute dream. I was taken on a tour of the headquarters where I got to see everything from the spools and spools of fabric used in past collections to the design room to the sewing room and even Lubov's office! It is so cool that everything is done in house, and that Lubov is there herself touching and feeling everything, often trying the pieces on before they go into production to make sure they fit perfectly. She told me that when that when trying on any piece from BCBGMaxazria, to turn it inside out, and that it will be just as beautiful and well made inside as it is outside. It is that attention to detail that makes me just love BCBG!
I then got to preview the new Spring collection and select my absolute favourites (which you can shop here) to and off we went to the in house photo studio to photograph the outfits & create the video.
The BCBGMaxazriaSpring Collection is just beautiful~The Bohemian meets City Chic style is right up my alley, and from flowing dresses to structured jackets to the best crop tops & accessories, it truly has everything you need for Spring.
This was such an unforgettable experience...it was so special to get to work with a brand and team that I love so much, and I am so happy to share my photos & behind the scene moments with you now. This is what it is all about!